Influencer PR: Where Public Relations and Social Media Intersect

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. Influencers, who and how they are used, are one of those changes. Influencers have been a part of the marketing and branding game for decades, but in the past the powerful influencers almost always attained celebrity status in some form such as sports stars, models, or well-known actors. That’s not the case