January 01, 2020

 Natural and man-made disasters happen all the time. And they don’t have to be as bad as Hurric ane K atrina or an exploding oil rig to do serious damage to your company — serious enough to threaten its sur vival.

January 01, 2020

 Master the art of knowing how to manage your reputation and repair it following negative comments leveled against your company.

January 01, 2020

 Earned media coverage is more powerful than any form of advertising, and a positive news story is not only more credible than an ad, but it will continue telling your story for years online (unlike advertising, which disappears as soon as you quit paying for it).

January 01, 2020

 Media coverage is critical to promoting your brand and increasing your sales. It follows, then, that a bad relationship with your public relations firm could directly impact your sales and your company’s earnings.

January 01, 2020

 GETTING THE MOST BANG FOR YOUR BUCK WITH PR Gaining positive news coverage is great news and certainly a morale boost, but why leave it there?

January 01, 2020

 Tired of pushing your message out in order to bring customers in? Failing to observe your desired results using traditional outbound marketing methods? Looking to make your online presence more effective and worthwhile for your prospective customers? If that sounds like your story, you’re doing it the old way – you’re still focusing on traditional marketing methods to attract customers.

January 01, 2020

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and – often – mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious – but it has also given companies, governments and public figures channels of communication of their own.

January 01, 2020

January 01, 2020

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. 

January 01, 2020

Good thinkers are always in demand. A person who knows how may always have a job, but the person who knows why will always be his boss. Good thinkers solve problems, they never lack ideas that can build an organization, and they always have hope for a better future. Good thinkers rarely find themselves at the mercy of ruthless people who would take advantage of them or try to deceive them, people like Nazi dictator Adolf Hitler, who once boasted, “What luck for rulers that men do not think.” Those who develop the process of good thinking can rule themselves—even while under an oppressive ruler or in other difficult circumstances. In short, good thinkers are successful.

January 01, 2020

This book examines power and influence in and around the practice of public relations. We explore forces that shape and constrain the practice and argue that professionals must do more to resist these forces and increase their influence inside organizations. The central issue is how to do so, and we enter this ongoing conversation about what public relations is and might be through a power relations perspective.

January 01, 2020

This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem-solving across a range of organizations and crosscultural settings

January 03, 2023

Prepared

by

Shri.N.Palaniappan Reader / Faculty Member

Anna Institute of Management Chennai. & Shri.A.M.Ramachandraiah

Faculty Administrative Training Institute  

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​PR is an essential and integrated component of public policy or service. The professional public relation activity will ensure the benefit to the citizens, for whom the policies or services are meant for. This programme aims in imparting such professional PR skill.

February 23, 2023

PROCEEDINGS OF THE 19TH INTERNATIONAL PUBLIC RELATIONS RESEARCH SYMPOSIUM BLEDCOM

May 28, 2023

Several companies with an international interest position themselves as global companies rather than as German, Japanese or British organisations (see Mini case study 7.1 about British Airways). These organisations invest heavily in developing a global image. Many non-governmental organisations (NGOs), such as Greenpeace, Red Cross, Save the Children or Amnesty International, cannot be associated with a particular country either. When they engage in public relations activities to recruit volunteers or raise awareness of a particular issue, they communicate with a variety of peoples and countries all over the globe. Not only multinational organisations but also countries and their governments frequently engage in international public relations to create a positive reputation and image of the particular country abroad or a receptive environment for achieving foreign or economic policy goals.