© 2018 by ipralbania. All right reserved

January 01, 2020

 Natural and man-made disasters happen all the time. And they don’t have to be as bad as Hurric ane K atrina or an exploding oil rig to do serious damage to your company — serious enough to threaten its sur vival.

January 01, 2020

 Master the art of knowing how to manage your reputation and repair it following negative comments leveled against your company.

January 01, 2020

 Earned media coverage is more powerful than any form of advertising, and a positive news story is not only more credible than an ad, but it will continue telling your story for years online (unlike advertising, which disappears as soon as you quit paying for it).

January 01, 2020

 Media coverage is critical to promoting your brand and increasing your sales. It follows, then, that a bad relationship with your public relations firm could directly impact your sales and your company’s earnings.

January 01, 2020

 GETTING THE MOST BANG FOR YOUR BUCK WITH PR Gaining positive news coverage is great news and certainly a morale boost, but why leave it there?

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