We focus on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.  We do this through three kinds of research:

• Research in public relations, to guide and evaluate communications programs (in other words, planning research and measurement)

• Research on public relations, to understand what we do and how we do it (benchmarking and best practices)

• Research for public relations – the social science underpinnings of our work